Major Update

Over the past 3 years many of you have become familiar with Faulkner Technologies as customers and business partners, or just having an element of curiosity as to where we were headed along the technology innovation path. Today we want to update you on some of the key points of what is becoming a more refined company message and value proposition, one that is proving its success by a solid list of recognisable customers and business partners.

Faulkner Technologies has maintained a steady focus, honing in on the idea that business people and subject matter experts should be able to define and build their own software, getting exactly what they want, and deploying that software without creating a drain on their technical resources, be they people or hardware.

When we started the company, the idea of software that could be created by non-technical people was still a very new idea, and the fact that you could receive enterprise-level software as a service through your Web browser without investing in hardware or internal technical resources, something we now know as Software as a Service, was far from being a mainstream idea.

Since then, a whole new industry and vocabulary have become mainstream, and we now know that Software as a Service is a monumental change in the development of software, as well as its delivery and maintenance; a change that we have been a part of since the start, and one that we will continue to impact in a major way over the next several years.

So where is Faulkner Technologies positioned within the Software as a Service marketplace, and what are we doing differently from other companies?

In short, Faulkner Technologies is giving enterprise-level organisations the ability to embrace Software as a Service by making it possible to build high quality software quickly at a non-technical level, and then deliver that software internally, as a service. Using our Elastic Apps product and Software as a Service delivery platform, we enable our customers to develop and distribute, in a matter of weeks, software applications that may have previously taken months or years to implement and show a return on investment.

While some providers in the market focus on the ability of non-technical people to build straightforward tools for their own use or small groups of users, we are focused on the idea that people can combine a series of tools to construct entire business software systems, a subtle but important point of difference when providing solutions for enterprise-level business challenges.

To date, our customers have been able to create some fantastic solutions in key business areas such as compliance and risk management, customer service and sales performance, intellectual property management, training and crisis management, to name a few, and to distribute those solutions across major commercial and government enterprises.

By combining the key benefits of Software as a Service - per user pricing, and no new hardware or IT resources - with the ability to define and build the software at a non-technical level within the business, we have a value proposition that is clearly unique and highly beneficial to our customers.

We invite you to explore our newly launched company Web site and Blog, which are formally introducing our Elastic Apps product, and continuing to convey to the market what we feel is a very promising story.

We are confident that these resources will give you greater insight into our business focus, and we look forward to expanding our role within your organisation, as well as impacting the Software as a Service marketplace for enterprise organisations.

Best Regards,

The Team at Faulkner Technologies

New Product - New Product Name - ELASTIC APPS

As with all good things, there comes a time when you need to look back at your brand and your products to see if they are presenting the correct message, a task that we recently completed. The major change we have made is with our core product, Knowledge Engine. We originally selected that as a product name because most of our early focus was on addressing knowledge management issues, or at least what we thought were knowledge management issues, in both large and small companies.

What we found over the past 3 years was that our customers were actually building entire software systems from our Knowledge Engine application, and those systems were well beyond the subset of ‘knowledge management’.

Our customers were using our application as a way to address the significant shortcomings identified when trying to resolve business challenges with software, namely that it is hard to specify what you want, it takes a long time to get the software built, and it requires extra resources in the technology department to manage the software, and its delivery, once completed.

As it turns out, the long-term feedback from our customers, and the natural evolution of a new technology space - Software as a Service - has meant that our value proposition turned out to be different than what we had originally planned. It turned out to be making enterprise software easy to define, quick to build, and delivering the end solution as an on-line service. This is much bigger than knowledge management.

Over the past 6 months, we thought about the words that would describe this clearly, something that would reflect the ability to easily change, and to expand as and when needed. We settled on the word ‘elastic’, meaning 'spontaneously expansive, flexible, and adaptable', something that we think should be the case with software. Hence our new product name, ELASTIC APPS.

So what are ELASTIC APPS?

ELASTIC APPS are software applications that are rapidly built, robust for the enterprise, delivered as a service, and which can connect and interact with a range of other on-line services and platforms.

To find out more about ELASTIC APPS click HERE